Retail Transformation
Developing an omnichannel solution that increased online sales by 65% for a national retail chain.
Overview
Our client, a national retail chain with over 200 physical stores, was facing increasing competition from e-commerce giants and needed to transform their digital presence to remain competitive. Their existing online store was outdated, disconnected from in-store inventory, and provided a poor customer experience.
ASOTECH was engaged to develop a comprehensive omnichannel solution that would integrate online and in-store operations, provide a seamless customer experience across all touchpoints, and leverage data analytics to drive personalized marketing and inventory management.
The project was completed over a 10-month period and resulted in a 65% increase in online sales, a 40% improvement in inventory turnover, and a significant enhancement in customer satisfaction and loyalty.
Project Details
Client
National Retail Chain
Industry
Retail
Duration
10 months
Services
E-commerce Development, System Integration, Mobile App Development, Data Analytics
Technologies
React, Node.js, GraphQL, AWS, Shopify Plus, React Native, Elasticsearch
Challenge
The client was struggling to compete in the evolving retail landscape, with disconnected online and in-store experiences, outdated technology, and limited visibility into inventory and customer behavior across channels.
- Outdated e-commerce platform
- Disconnected online and in-store systems
- Limited inventory visibility
- Poor mobile shopping experience
- Inability to personalize customer interactions
- Inefficient fulfillment processes
Solution
ASOTECH developed a comprehensive omnichannel solution that integrated all aspects of the client's retail operations, providing a seamless experience for customers and powerful tools for staff.
- Modern e-commerce platform with responsive design
- Native mobile apps for iOS and Android
- Real-time inventory management across all channels
- Unified customer profiles and personalization engine
- In-store digital tools for staff
- Advanced analytics and reporting dashboard
- Omnichannel fulfillment options (ship from store, click and collect)
Results
The implementation of the omnichannel solution transformed the client's business, driving significant improvements in sales, efficiency, and customer satisfaction.
- 65% increase in online sales
- 40% improvement in inventory turnover
- 30% increase in average order value
- 25% reduction in fulfillment costs
- 45% increase in customer loyalty program participation
- 20% increase in in-store sales through digital influence
- 50% reduction in out-of-stock situations
Implementation Process
Digital Strategy Development
We began by developing a comprehensive digital strategy aligned with the client's business goals. This involved market research, competitive analysis, customer journey mapping, and the creation of a detailed roadmap for the omnichannel transformation.
E-commerce Platform Development
We developed a modern, scalable e-commerce platform using Shopify Plus as the foundation, with custom extensions and integrations to meet the client's specific requirements. The platform was designed to provide a seamless shopping experience across all devices.
Mobile App Development
We developed native mobile apps for iOS and Android using React Native, providing customers with a convenient way to shop, access their loyalty program, and receive personalized offers. The apps also included features such as barcode scanning, store locator, and in-store navigation.
Data Analytics Implementation
We implemented a comprehensive data analytics solution that collected and analyzed data from all customer touchpoints, providing valuable insights into customer behavior, inventory performance, and marketing effectiveness. This enabled the client to make data-driven decisions and deliver personalized experiences.
"The omnichannel solution developed by ASOTECH has completely transformed our retail business. We're now able to provide a seamless experience to our customers across all channels, and the insights from the analytics platform have enabled us to make smarter decisions about inventory, marketing, and store operations. The results have exceeded our expectations, with significant increases in both online and in-store sales."
Robert Thompson
Chief Digital Officer, National Retail Chain